One of the people we follow (can’t remember who unfortunately) always posts pictures of the sold out natural beauty shelves at Target, and every time we get so excited. We first heard about it when interviewing Shirley from W3LL People and were in shock that it’s such a big part of their beauty section now. Hand clap emoji to Target for getting that clean beauty is a thing and that people are into it! They’ve done such a great job of curating affordable and non-toxic beauty options (looking at you Meow Meow Tweet) for their customers. And we love that they call out their criteria for their natural beauty section (because as we all know, it’s a complicated thing to define) right at the top, saying:
These products are made without…
Priority chemicals such as propyl-paraben, butyl-paraben, phthalates, formaldehyde, formaldehyde-donors, or nonylphenol ethoxylates (NPEs). To truly understand the formulation and the chemicals therein, we also expect full ingredient transparency so we can screen them. This means that generic ingredients like fragrance either need to be natural or have their sub-ingredients listed.
So, without further ado, here are our top ten picks of Target’s clean beauty products:
S. W. Basics Rosewater Spray
One ingredient rose water spray (seriously… that’s it). Sometimes it’s best to keep a simple product just that, simple! We love S. W. Basics’ Rosewater Spray when we need a refresh, a boost of hydration, or in between serums and oils.
Weleda Skin Food Cream
Weleda is one of those brands we’ve used forever, even before we knew they were clean. A new favorite though is their Skin Food Cream. Sunflower and sweet almond oil feed any part of your skin that’s looking a little dry or needs a touch of glow. The collar bone, shoulders, and legs are a must.
Fig and Yarrow Charcoal Cleanser
We are big fans of charcoal over here. Nothing beats a creamy charcoal cleanser like this one from Fig + Yarrow. Really great at detoxifying your pores and pulling out free radicals and excess oil, but also perfect for stabilizing and balancing the skin. Sometimes we leave it on a little longer to soak in like a mask.
White & Elm Spirulina Face Mask
When girl friends come over for a movie and wine night, this is the mask we wear. The formula is beautiful for all kinds of skin types and all kinds of skin concerns. Superfoods like spirulina work hard to nourish the skin. Occasionally we like to enhance it by mixing in a little raw honey or organic coconut milk.
W3ll People Bio Correct Concealer
Not the first time we’ve written about this product, and definitely not the last. W3ll People’s Bio Correct Concealer is everything we need to erase dark circles and spots when we don’t want them. A little bit goes a long way so no need to be heavy handed. Just a bit on the spots you want to even out most, and then powder over the entire face.
W3ll People Mascara
When you want to put mascara on but you need a little pop. All of the W3ll People Expressionist Mascaras are great but the blue one is especially magic for a night out.
Ella + Mila Nail Polish
7-free nail polish made in the USA, and the colors are fun and classic. Ella + Mila took all of the big bad toxic ingredients out of the polish so painting your nails is no sweat.
Love Beauty and Planet Blooming Color Shampoo and Conditioner
This company is new for us but we love their transparency and commitment to minimizing their carbon foot print. The formula of this shampoo and conditioner duo is super clean and helps protect your colored hair so it doesn’t dull.
Hands down the best drugstore natural deodorant. The price is right and the rose and vanilla scent is feminine and mature.
Meow Meow Tweet Bar Soap
So glad to see Target carries Meow Meow Tweet- They make beautiful products and they are super eco-conscious. The Tea Tree Charcoal Facial Bar is a stand out favorite because it gently detoxes skin. This is especially good for those with acne because of the antibacterial tee tree oil.
Aura Cacia Meditation Oil
Everyone needs a good set of essential oils in their life. We like this Chill Pill oil from Aura Cacia because it helps us relax when doing our daily meditation. Lavender is blended with orange, patchouli, and peppermint to keep you calm and present in the moment.
Want more clean beauty at your favorite stores? Check out our favorite non-toxic products now at Sephora! What shop do you want to see next?
Photo by Julie Florio