Lauren Napier, founder of Lauren Napier Beauty and the famous cleanse, and flaunt makeup removing wipes

Comfort In Your Skin With Lauren Napier Beauty

Meet Lauren Napier, Founder and Creator of the eponymous Lauren Napier Beauty. A woman who has already accomplished so much in her career as a makeup-artist (she’s worked for big names like Vogue, Estée LauderMAC Cosmetics, and SNL), and is now taking on the goal of changing the way women (men too!) feel in their skin. She believes (as do we at The Moment) that skin of all forms should be celebrated and fine lines, acne, wrinkles, and the like along with it.

Her mission became reality when Napier traded in a piece of that career comfort and began navigating the choppy waters of the entrepreneurial world. Her product, sustainably made cosmetics wipes that never dry out, are a travel bag and post-gym staple. With her signature wipes, Cleanse, the original wipe, and Flaunt, her pro-aging wipe, Napier is outlining a new definition of beauty for people of all ages and all skin conditions. We loved the ethos behind her brand, her hard-working spirit, and her passion to lift and empower women of all walks of life. This is one of our favorite interviews to date, it’s not to be missed so get reading below:


The Moment: Hi Lauren! Can you introduce us to your brand?

Napier: My name is Lauren Napier, I’m the founder of Lauren Napier Beauty. The line was created for convenience and to encourage women to feel good about themselves whenever they are without their makeup. I came up with the product when I was traveling from Australia to Dubai, and then on to New York. It was a long flight; 30 hours in transit. I was experiencing complete dismay and frustration because the two people next to me were asleep and I didn’t want to wake them up, but I wanted to freshen up. My bulk package of wipes completely dried out. I thought, ‘This is wasteful; I wasted my money, and my wipes themselves are going to go to waste. I have to come up with a solution for this problem.’ I always had this entrepreneurial spirit and I had been asked by other beauty brands to create makeup and products with them, but I felt that the market was just so saturated. This was my lightbulb moment. This is something I can get behind and really stand behind and I can get excited about it. In doing my research and creating the product and its point of difference, I really got into the sustainability aspect of the product.

The Moment: How do the wipes stay moist?

Napier: There’s a single use technology with the packaging that’s been designed to maintain the saturation levels and the integrity throughout the life of the product.

The Moment: Can you tell us the stories behind Cleanse and Flaunt?

Napier: I made Cleanse first. It’s ideal for many different skin types, even men. The ingredients are pure: Cucumber, aloe, and chamomile… so they’re very gentle. They contain a lot of natural extracts. The component that helps to break down your makeup is actually a coconut derivative. It’s very gentle on the skin and around the eye area. I wanted it to be something universal that all people could use and feel comfortable with.

What I discovered was, there were a lot of women asking if there was something that was nourishing and  beneficial to maturing skin in the product. They would call it is an ‘anti-aging product’ and I don’t like the term anti-aging. I find that to be completely offensive because as you get older, you get wiser, and if you are lucky, you continue to get old. You gain wisdom and life experience and I’ve always found that I’ve had an appreciation for adults and women who are comfortable and confident in who they are. I’ve always found my way to those people in life. I’m fun and young at heart and all of those things, but so are they. I decided to create Flaunt and gear that towards women who are maturing. I like to say they are advancing because when you say advance, there’s a positive association to the word; Instead of anti-aging which has such a negative connotation in our culture. I want to continue to celebrate people in that capacity.

I like to say they are advancing because when you say advance, there’s a positive association to the word; Instead of anti-aging which has such a negative connotation in our culture. I want to continue to celebrate people in that capacity.

The base ingredients for Flaunt are aloe, cucumber, and chamomile as well, but then we have noni extract, which is really rich in Vitamin C, Vitamin E, Vitamin K, and Selenium. It’s also ideal for women who are suffering with things like adult acne, fine lines, and even Melasma, which effects lots of women during their pregnancy. 

Lauren Napier Clean Beauty Wipes in Cleanse and Flaunt

The Moment: Let’s talk about the green, sustainable aspect of Lauren Napier Beauty! Why did you go green?

Napier: With makeup and with beauty products, there is a functionality that has to exist. There are products that are green that do work and there are some that actually don’t. Whether it be for theatre or special effects, you have to use exactly what’s going to work. I try to be as green and environmentally conscious as possible. This said, when I came up with the concept for my product, I felt like it was important for it to be green because I see how much waste exists in that environment. There is a significant amount of waste, so I wanted to help to reduce that.

Lauren Napier Beauty products are manufactured in the US, they’re cruelty free, and our manufacturing facility runs on all solar energy. That was really important for me to find. The packaging is all recyclable or reusable. The only thing that is not is the cotton fabric in the wipe. However, people do reuse them because they send me pictures and emails of them using the wipes to dust their furniture or their laptops and their flatscreen TVs. Once they are completely dry, people use them to dust. That makes me feel good. As I have more opportunity, I’ll continue to work on products and packaging that is sustainable and that continues to reduce waste.

The Moment: Do you still practice as a makeup artist?

Napier: I do still practice. I was fortunate to have a good career in the makeup business. I made lots of friends and I think that people like and appreciate my work ethic and my set decorum. I often will be asked to do lots of special events or special coverage. It helps me with my creativity, which you need when running a business. There is a creative side when you’re coming-up with the next product, but I definitely have lost a lot of my creativity to the operational issues and functions that go on. Being able to step back in to the makeup trailer and makeup room and backstage makes me feel really good. It’s therapeutic.

The Moment: This skincare before makeup approach to beauty has really taken off in recent years. How does Lauren Napier Beauty contribute to that ethos, and how does your background in makeup inform that ethos?

Napier: I’ve always been a minimalist when it comes to beauty. I’ve made a career on makeup and enhancing people’s beauty, but there was a time when I had a really successful wedding business and a lot of my business came because I was able to create a look for a woman and her entire family without completely transforming them into different people. The pendulum will swing back. Obviously right now, there’s a ton of excess. I think it has a lot to do with seeing transformations before our eyes on social media. It’s fun, don’t get me wrong. I’ve made a whole career on altering people’s appearances or enhancing their beauty. The pendulum swings back and the reality is, you want to look like yourself or you don’t have time or that’s just not you. I think there’s a place and an appreciation for minimalist beauty. I always look back to the 80s and 90s and 70s. Sometimes the less people wore, the better they looked. These images have longevity and they last because there’s something that’s simple and effortless about them. I think people are returning to that and I never shied away from it personally. I think it’s coming back and I’m excited.

Too much makeup is too much makeup. Why do you want to make yourself look exactly the same as someone else? When you’re contouring and sculpting, you are enhancing your beauty, but in what direction are you sculpting? I see so many girls who are sculpting and contouring and baking and they all look like the same person. I’m not interested in looking like anyone else. I fought my entire childhood and adolescence to be comfortable with who I am. The last thing I want to do as an adult is sculpt my face to look like someone else. My goal with Lauren Napier Beauty is to influence that trend of self love.

 I’m not interested in looking like anyone else. I fought my entire childhood and adolescence to be comfortable with who I am. The last thing I want to do as an adult is sculpt my face to look like someone else.

The Moment: What are your self love and self care rituals?

I’ll take a walk in the middle of the day when I feel like I’ve been staring at a screen for too long and get some Vitamin D. It helps me maintain some general wellbeing and some physical wellbeing. I nap and I think that’s the best thing that you can give yourself. It’s underrated. Napping isn’t a luxury, it’s a necessity. I have a business and I feel guilty when looking at a stack of papers or seeing the number creep up in my inbox. There’s only so much that I can do and we are all people who want to be successful and are on some level over-achievers. That’s not healthy. In life, we’ve been told, ‘Don’t be a quitter,’ but taking care of yourself is not quitting. Maybe you need to reassess, redirect, or pause, but do that for yourself. Napping is something I do for myself.

The Moment: Lauren Napier Beauty is woman owned, and woman run. What are some of the ways you empower and unite women?

Napier: I want women to feel safe, especially in light of the political adversity that women are experiencing right now. I want to encourage women and allow for flexibility because life happens. It’s important for me to support women on all levels, whether that be in my advertising or brand philosophy, or working with female sales team leaders or female designers and hiring interns and assistants and a staff that is full of women. I think it’s important to help educate and elevate women so that we can continue to run our own businesses and our own companies and have some voice so we can have a level of leadership. It shouldn’t be foreign to people to have discussions with women about running a business. That’s something that’s always been important to me.

The Moment: What advice would you give to an aspiring woman entrepreneur? 

Napier: Don’t be afraid to ask the tough questions. Don’t be afraid or intimidated by the unknown. Don’t be afraid to fail. You won’t know how to do something the first time you do it. If you do, that’s great, but there will be something else that you’re not so good at or something else that doesn’t go your way. When it doesn’t, don’t let that be the end of what happens to you or let it stop you. Learn from your mistakes and other people’s mistakes and successes, and learn from your own success and always be kind to the next woman, because you never know what anyone is going through. If someone’s asking, it’s because she admires whatever you have going on.

The Moment: What’s next for Lauren Napier Beauty?

Napier: I’m excited about 2018. I’ve got new products coming that focus on different skincare conditions; One launches in the spring, one pre-fall. They’ll make women and men feel more comfortable about the transitions of their skin or the difficulties of their skin. Skin is the largest organ. If it’s functioning well, sometimes it still breaks out or wrinkles or it’s dry. You’re overworking it or the environment that you live in is depleting it. So my focus is to help encourage people to feel good about it, to keep their skin clean and healthy without sacrificing convenience. 

Skin is the largest organ. If it’s functioning well, sometimes it still breaks out or wrinkles or it’s dry. You’re overworking it or the environment that you live in is depleting it.

The Moment: What are some of your must have beauty products?

Napier: I like a lot of body products. Luv Scrub has a hypo-allergenic body scrub. It’s divine. It’s like a loofa, but improved. It doesn’t harbor bacteria and you can use it for your whole body. I travel with it. It’s pretty fantastic and it’s a female owned brand. I love Agent Nateur for deodorant and the Holi Oil, which is absolutely one of my favorite face oils. Her brand philosophy is something that is near and dear to me. She has a lot of female organ issues and so do I . When we’re trying to reduce the amount of aluminum and toxins we’re putting in to our body, they’re great options. I love it because it works and because it’s green and a healthy product.

The lipstick I can’t live without is Mac’s Ruby Woo. I think everyone who knows me knows that. It’s probably one of the only colors that I wear personally. I have it on now. It’s a red that I can’t live without. I love Mischo Beauty. They have a gorgeous nail polish selection and are based out of DC. She has these gorgeous colors and great packaging. It looks swanky on your vanity and then looks great on your nails.  Another one of my favorite products is Fur Oil. It’s pretty fancy and you can use it all over your body. It’s a green product as well. I’ve given it to my guy to use as a beard oil and he loves it, but I love it too. They’re really quality products. S Dot Beauty is a fantastic body scrub. I’m a high-low shopper. But I try to avoid going cooperate and instead go small business because I know how hard it is and there are great products out there that people need to know about.

The Moment: How do you stay in the moment?

Napier: I try to avoid being on my phone. I want to use it with intent and not just out of boredom.

I definitely try to have face to face conversations with people. I try to have dinner with someone that I know every other day so I know what’s going on in people’s lives and not just see it through Facebook.

Special thanks to Lauren Napier!



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