Shirley Pinkson radiates goodness. She’s the type of person where after spending 5 hours with her, like we did shooting this video, you just want to spend more. You get the impression that, just maybe, if you keep standing next to her, you’ll absorb her positive vibes and epic success.
She’s 1 part of the 3 founders of W3LL People; Hence the 3. Her background in makeup artistry (she spent time at makeup giants MAC and Nars) means she leads the product development side of W3LL People. As quite arguably the largest natural beauty brand out there, we couldn’t help but ask how the brand runs. Turns out, everyone does a bit of everything. Yes, she’s in charge of developing the products, but she also helps with sales, marketing, and everything in between (note to all you budding entrepreneurs out there).
When it comes to the makeup, the line has about 20 hero products – no joke. Everyone talks about their mascara, and also their tinted moisturizer, and you can’t forget their Bio Brightener Stick. Turns our they spent 5 years developing their mascara, because Shirley wanted it to be perfect, perfect, perfect. Well, perfectionism pays off. It’s definitely one of the best on the clean beauty market. In this video, Shirley works her magic and shows how to use all of these gems, including a couple new products as well.
We’ve been using all of them since filming and we keep getting complements on our skin. “It’s so dewy,” “flawless,” “glowing” are just a few of the reviews we’ve gotten. We attribute this to everything we learned from Shirley on that fateful (and very rainy!) day at her Brooklyn apartment. Watch the video and read the tutorial below to to get the tips for yourself!
Day to Night BeautyA Step by Step Guide
Video by Julie Florio