Previously the beauty authority at VIOLET GREY and now Founder of Cannonball Theory, Jayme Cyk is a champion of redefining the beauty industry. We caught up with her in her last days as VIOLET GREY’s highly celebrated Beauty Editor in their Melrose shop just before she fully launched into her own brand consultancy. Congratulations Jayme! We asked Jayme to write a letter for herself, and for you, reflecting on her relationship with beauty and how she’s seeing the industry change. We think the results are pretty special; And don’t worry, we also got Jayme’s all-time favorite clean products because she is the expert after all 😉
“As a 12-year-old, pubescent Jewish tween, I started getting my makeup done for every Bat Mitzvah at my local Nordstrom in Dallas—Stila was my favorite counter. I’ve been wearing Donna Karan Cashmere Mist Deodorant (sorry, Laney, I know it’s not clean!) for almost 20 years. My full-fledged skincare routine started at 10. And I acquired over 30 fragrances by the time I was 15. My mother, who has been in the beauty industry for over 25 years, started me young in the best of ways, but never did I think I would enter into it so wholeheartedly.
Before I became a beauty editor almost 8 years ago, I was certain I would pursue a career in fashion. I went to Parsons, worked 5 internships, all in fashion, and had a strong affinity for style (still do). But an opportunity came my way I couldn’t refuse. Six-months post-college I was offered the role of editorial assistant at WWD Beauty Inc. My love affair with the beauty industry began there.
When I first started, there wasn’t an Instagram-filter culture that masked imperfections.
To that end, my beauty trajectory has evolved, but one thing that has yet to change is that skincare always comes first. Without a smooth canvas (whether mine or someone else), makeup doesn’t do the complexion any justice. When I first started, there wasn’t an Instagram-filter culture that masked imperfections. It’s today’s kryptonite. I believe it doesn’t have long legs, but we’ll see.
At WWD, I was always keeping my eyes peeled for new trends and watching the market shift. I learned a ton while reporting on the business of beauty and recognizing the undeniable vlogger whirlwind, the beauty subscription box phenomenon, and green juice as another element of skincare. But over the years and especially when I started to work at VIOLET GREY, my knowledge of ingredients grew putting me in a position of giving more solicited (and unsolicited) advice.
As of late, my journey has been about internal health.
With that said, I’ve tried a lot and I’ve done my due diligence in curating the best in beauty for 3.5 years at VIOLET GREY. My skin doesn’t entirely hate me for it, but my complexion has changed dramatically, specifically when I moved to LA a few years ago. I had to learn the best methods to keep my hormonal acne at bay [see below for my tips!]. Topically, I was set up for success, but as of late, my journey has been about internal health. Not only what that does for my mood, but selfishly, what that does for me externally. A good sheet mask, which I love, can plump and hydrate instantly, but it’s only temporary.
Lately, I’ve become more conscious of what’s being put into my food, leading me to better understand the ingredients used in my beauty essentials. While I can’t admit to using only clean products, I am acutely aware that it’s where we’re going. At the end of the day, for me, clean beauty is a mentality; It’s whatever you feel comfortable with.” – Jayme Cyk
Jayme's Clean Beauty Favorites
- The Nue Co Functional Fragrance and Debloat Food
- C & The Moon Body Scrub
- Kosas Tinted Lip Fuel and Kosas Lipstick in Fringe
- May Lindstrom The Honey Mud
- Jillian Dempsey Cheek Tint
- In Fiore Tangiers Body Balm
- Marie Veronique Intensive Repair
- Playa New Day Hair Mist (Launching early April!)
Jayme's Secret Skincare Tips
- Of course, drinking water and staying hydrated is so important for your skin, but there’s so much more to it. I haven’t had grains in almost 2 weeks. I also haven’t had a facial in months, yet my skin is clear and I’m literally glowing like never before. No need for foundation or concealer.
- Before I started on this no-grain kick, I began taking Thorne Indole-3-Carbinol. It’s a supplement that contains cruciferous vegetables such as cauliflower and cabbage. It supports the liver’s detoxification of estrogens and my hormonal acne was 75% gone in 2 weeks.
Special thanks to Jayme!
Photo by Kristine Lo