NYFW S/S 2019, S/S 19, clean beauty, non-toxic beauty, organic beauty, green beauty, cote

NYFW Goes Clean?

Ok maybe that question was just a touch too optimistic. Although we’d like it to be, New York Fashion Week isn’t quite clean yet. We want to see backstage vanities lined with all kinds of goodies from The Detox Market and the like. Cleansers, makeup removers, eyebrow gel, foundations- the whole nine yards. However there have been a few tidbits of news that make us hopeful for the future relationship between high fashion and clean, non-toxic beauty. Here are the fashion brands we think will convert first:

Brother Vellies

Aurora James, founder of the Brooklyn-designed Brother Vellies, is into clean. In a recent article posted on The New York Times (major!), Aurora spoke about the non-toxic skincare products she loves – Tata Harper’s Regenerating Cleanser and Vintner’s Daughter made the list- and how the beauty industry needs to change to more accurately reflect the women it serves (IE. high end, non-toxic products and salons designed for real women of all ages and colors). The Brother Vellies brand has a stunning reputation for melding style, ethics, and sustainability, so it’s only a matter of time before clean beauty plays a bigger role in the brand’s future.

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Jonathan Simkhai

This New York/Los Angeles designer premiered his vintage-laced utilitarian dream S/S 19 collection over the weekend with 10-free Côte nail polish in hand- we mean that literally. All of his models wore sleek Côte neutrals from the new Nude Traveler Set during the show. The pair (Côte and Jonathan) have actually been working together for some time now. Since Jonathan just became a family man, we hope to see a bigger evolution in clean with his model’s makeup- finger’s crossed!

That’s all for now- hoping more will emerge as the fashion weeks go on 🙂

Photo by Nina Westervelt via NYT

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