Sheena yaitanes, founder of Kosas Cosmetics shares her personal beauty routine on The Moment

Sheena Yaitanes, a Moment of Beauty

How does a clean beauty founder think about beauty on a daily basis? We asked Sheena Yaitanes, Founder of Kosås Cosmetics to share her day to day moments of beauty with us, and the products she can’t live without. After hearing her brand story in our Moment Maker interview (read it here) and fawning over Yaitanes’ chic blue eyeliner and glowy skin combo, we just had to know her beauty secrets. Her greatest piece of advice? Tune in to what your skin needs and feed it accordingly. More below on Yaitanes’ sweet, timeless beauty practices.


Sheena yaitanes, founder of Kosas Cosmetics shares her personal beauty routine on The Moment

The Moment: What does your morning beauty routine look like? 

Yaitanes: My daughter wakes me up every morning, and it’s my favorite thing because I miss her when she’s sleeping. I try to force her to snuggle with me, but that doesn’t usually work, so we get up and do our little morning routine. She eats breakfast while I make coffee. A tiny french press, Intelligentsia coffee, Moon Juice Mucuna, and a pat of butter. It’s my favorite grounding ritual of the day. I don’t use many beauty products in the morning, just cleanser and moisturizer. I love the Tata Harper Regenerating Cleanser and Dr Barbara Sturm Hyaluronic Serum and Moisturizer. Then we’re off to school! My day only really starts once I’ve dropped her off.

The Moment: How does your morning routine differ from your nighttime routine?

Yaitanes: Daytime is quick and simple, but nighttime is when I take my time and layer all my products. I double, or sometimes triple cleanse, depending on whether or not I’m wearing makeup, and I love to take everything off with a hot towel. I rotate my actives so that I don’t ever use anything two days in a row. I switch between retinol (I use Dr. Lancer), an enzyme exfoliant like Susanne Kaufmann Enzyme Peel or Juice Beauty Stem Cellular Exfoliating Peel Spray, Biologique Recherche, and SkinCeuticals C E Ferulic. Some days I use pure oils, like rosehip seed or cucumber seed. It depends on what my skin needs.

Sheena yaitanes, founder of Kosas Cosmetics shares her personal beauty routine on The Moment

The Moment: What are your favorite products?

Yaitanes: The one product I keep going back to is Creme de la Mer. I’ve heard people compare it to Nivea or say it’s overpriced for what it is, but it always visibly improves the quality of my skin. When all else fails, I can always fall back on my La Mer.

For makeup, I use Kosås as much as possible. Non-Kosås favorites are Marc Jacobs Gel Highliner in Out of the Blue and Chanel Poudre Universelle.

For hair, I go back and forth between Ouai and Under Luna for shampoo and conditioner. I’m currently loving the Triple Sec texture spray from Drybar. Sometimes I use the Marula Pure Beauty Oil on dry hair, and every so often before I wash my hair, I saturate it with avocado oil and leave it in for about an hour.

The Moment: Is there anything that you can’t live without?
Yaitanes: Sandalwood essential oil. It’s my desert island product.

The Moment: Are there any DIY face masks/scrubs you make?

Yaitanes: I keep a bunch of different oils (avocado, hemp, neem, rosehip, blueberry, cucumber) on my vanity, plus mango butter and lanolin, and I mix them together or use them alone depending on what I’m needing at the moment. I also love mixing different essential oils in roller balls and using them throughout the day or giving them as gifts. I keep one on hand for adrenal support (that 4 pm pick-me-up), one for sleep, and one very strong one that I use at the first sign of a sniffle.

The Moment: What about your husband, does he secretly use any of your products?

Yaitanes: Never, but sometimes I steal some of his guy shampoo because I’m always running out and he seems to have plenty.

Sheena yaitanes, founder of Kosas Cosmetics shares her personal beauty routine on The Moment

Special thanks to Sheena Yaitanes!
Photo by Kristine Lo


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