In Fiore, Julie Elliot, Infiore, Violette, French Makeup Artist, Valentine's Day, French Sensuality, Lessons from a French Woman, Clean Fragrance, The Moment, Clean Beauty, Non-toxic Beauty, Green Beauty, Natural Beauty, Natural Fragrance, Natural Perfume, BAISERS DE JASMIN, In Fiore BAISERS DE JASMIN, Parfum Solide Haute Concentré, Laney Crowell

French Sensuality with Violette and In Fiore

My favorite French Makeup artist, Violette first popped up on my radar when she was doing how-to’s for Into the Gloss back in the day. Like, years ago. This was before I dove into the world of clean beauty, but even then, I heard her talking about it here and there. Fast forward to this year, when I heard that Violette had a fragrance collaboration with In Fiore, the matriarch of clean beauty. I’m in love with In Fiore’s Calendula Solution oil and a few of their other scents, so of course I had to get my hands on the new Violette X In Fiore parfum solide ASAP.

I love fragrances but most (read: all) are made with synthetic fragrances which are no-no’s. When the new fragrance, beautifully titled Baisers De Jasmin, arrived in the mail I was so surprised by how much I loved it. It’s feminine, fresh, mysterious, and best of all- It’s made with all clean and natural ingredients. It has all of the sexiness and sensuality that you want in a fragrance, and because it’s a cream it has a gorgeous tactile part to it as well. Baisers De Jasmin translates to ‘Jasmin Kisses’ in English which felt appropriate to celebrate today for Valentine’s Day.

I jumped on the phone with Violette a couple weeks ago to talk to her about how the fragrance came about and how she began collaborating with Julie Elliot, the Founder of In Fiore. Nestled in the Mansur Gavriel cafe on Melrose Place, aptly surrounded by a garden of flowers, Violette and I chatted about her pregnancy, the new amazing perfume collaboration, and how to embrace your sensuality. After all, there’s no greater teacher than a French woman to teach us about sensuality on Valentine’s Day. Here’s what she had to say:

In Fiore, Julie Elliot, Infiore, Violette, French Makeup Artist, Valentine's Day, French Sensuality, Lessons from a French Woman, Clean Fragrance, The Moment, Clean Beauty, Non-toxic Beauty, Green Beauty, Natural Beauty, Natural Fragrance, Natural Perfume, BAISERS DE JASMIN, In Fiore BAISERS DE JASMIN, Parfum Solide Haute Concentré, Laney Crowell

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On Getting to Know In Fiore

Violette: I moved to New York 4 years ago and Julie Elliot, the founder of In Fiore, reached out to me and asked if she could send me her products. I investigated her brand and I got really curious because I didn’t find anything about her online and I was like, ‘Why is there so much mystery around this woman?!’ Her products looked very luxurious and very unique. Almost like French pharmacy products, but much more targeted. So I said, ‘Yeah I’m very curious!’ She generously sent me a big bag of product.

First I noticed that her products are very eco-friendly, and then I noticed the smell. They smell SO good. You get this feeling like, ‘I’m good. I’m safe.’ When I smell them I feel like everything is going to be ok. Then I found her perfumes and wow! They’re amazing. It’s so sensual the way you apply it because it’s a parfum solide. You place it on your pulse points. So I sent her an email saying we had to do something together. I’d never done that kind of thing before. Right away she said yes. It’s like we met in another life.

It’s so sensual the way you apply it because it’s a parfum solide. You place it on your pulse points.

On Julie Elliot

In France, everyone is so full of contradictions. You can be a kindergarten teacher and like sex and wine. But in the US everyone thinks you have to be a perfect stereotype. I had this impression that if you’re into wellness in American, you’re a bit boring. Julie isn’t like that. I felt like I met my sister from another mother. She is so funny. I said two things to Julie. 1) We have to do something together and 2) People need to know you. 

I’ve never experienced a way of working like the way we work together. We agreed on our collaboration in two seconds and shook hands on it. That was it. Julie and I are so alike, we had a trust, so there weren’t a lot of lawyers involved. Julie puts zero-ego in her work. She is totally respectful and puts so much care into her products. She makes everything so smooth and easy.

On Baisers De Jasmin

I wanted to do a fragrance that has an effect on the woman. Julie said that’s absolutely possible so I started brainstorming. There’s this one moment in life where I feel the most in line with myself, it’s a moment of total freedom: It’s on the beach in the south of France. I think about when I walk across the garden and stand under the jasmine vine that’s been warming in the sun, and at the same time, I smell the sunscreen on my skin. That’s what I wanted in a perfume. It would empower woman and put them in touch with their sensuality. It would be grounding, heart opening, and very genuinely in line with the direction that we wanted to go in. So we decided on a list of ingredients. Then Julie did her mixing magic for months. She sent me a lot of samples and when I told her which one was my favorite she said it was her’s as well.   

In Fiore, Julie Elliot, Infiore, Violette, French Makeup Artist, Valentine's Day, French Sensuality, Lessons from a French Woman, Clean Fragrance, The Moment, Clean Beauty, Non-toxic Beauty, Green Beauty, Natural Beauty, Natural Fragrance, Natural Perfume, BAISERS DE JASMIN, In Fiore BAISERS DE JASMIN, Parfum Solide Haute Concentré, Laney Crowell

In France, we like imperfections, as it shows who we are.

On Cultivating Sensuality

I would advise to try to feel great and to feel sexy, rather than thinking, “How can I look sexy to him/her.” In France, we are raised thinking that how we feel is more important than what the other person thinks of us. As it’s so relative anyway, it would be insane to try to seduce everyone.

I think when you feel sexy, then you are sexy. Nothing is more seductive than a woman that is confident and one who feels good in her own skin. In France, we like imperfections, as it shows who we are. Once you stop caring about how the other person perceives you and you learn to embrace your imperfections, you just feel much freer to be who you really are. Without filters. This is when the magic happens to me…

This perfume is made not to seduce people, but to help a woman to feel great, to feel sexy, to fall in love with herself the way she is. That’s sensuality.

Special thanks to Violette!

Photo via In Fiore

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